Basic Summary for you -- My CoSchedule Review = BIG YES!
Where do I even begin with this CoSchedule review? I found CoSchedule when I was blogging and handling social media for Taylor’d Events. We needed a way to market (1) our blog posts (2) share blog posts featuring our weddings that other vendors were sharing (3) publicizing quotes of ours in national publications (4) marketing updates about the company and our upcoming season.
Between managing all of my wedding clients and managing our blog/social media/marketing I couldn’t keep up. I had read articles on how to organize all of it with google calendars, excel spreadsheets, monthly print-outs. All of that just seemed to be more work and didn’t help me keep up.
Finding CoSchedule made it possible for me to be publishing all the different kinds of information we need to share on the millions of social media channels every soloprenuer/ small business needs to manage.
When I started The Eternal Hostess, I again attempted to find a solution that didn’t require a monthly fee. Determined to bootstrap a new business, I again looked at all the options again for DIY management systems. I created excel spreadsheets, Trello boards, Asana calendars. You name it, I tried it. It was all more work that I piled on top of the work I already needed to do.
It only took me a month to sign up for CoSchedule again. I kept it for 4 months and canceled because "maybe I can do this without paying a fee". Only to wait another 4 months before I signed up again.
CoSchedule is the best content organizer, social media manager, and workflow tracker I have found. I don’t know how I would manage my blog without it now that I know how fantastic it is
Now that you have heard my whole story, let me tell give you my CoSchedule review -- which is a big YES to this software and I'd even advise signing up earlier than you think you need it.
CoSchedule helps you create systems.
You are able to create customizable workflows for all of your posts, social media campaigns, and email marketing. I create flows based on what type of content I am creating -
- Am I working with a brand?
- Is it a recipe blog post or a lifestyle post?
- Do I need to take photos?
- Is it one that is going on all of my social media accounts, or just some?
All of these have a slightly different flow that I have customized and tweaked over time.
You can also create systems and templates for all of your social media campaigns.
Every single one of my blog posts has a social media campaign that spans all of my platforms for one year (YES! One year.) after that blog post initially posts. At that 365 day mark, I also get a reminder about the content. Do I continue to post or let it pass?
Let's be honest -- Who else do you know that is re-sharing content past 1 year? You spend so much time creating that content? Why are you letting it die if it is still relevant?
CoSchedule keeps track of your analytics.
Without having to switch from one program to the next, I can see the overall impact of what posts are getting the most attention.
Between views on social media and views on my actual blog posts, it rounds up all the engagement and gives me a complete picture. This is so important when I am planning out my next months content.
I am able to give my readers more of what they are looking for and have statistics to guide and direct my next posts.
There is nothing worse than putting hours and hours of effort into creating content that your readers aren’t interested in. Instead, I am able to see what is getting traction and create more of that.
[PS -- Wanna start your Free 30 Day Trial of CoSchedule?
Head on over!]
Based on my social media templates, CoSchedule basically creates my social media calendar months in advance with the messages I scheduled back when I first created the post months ago.
I apply one of the social media campaigns I created when I first setup my account as one of my final workflow steps. The social media campaign is a formula of social media messages that I am easily able to fill with content and ensure that my posts are being seen on my various social channels.
I fill in the image and text helpers and watch as CoSchedule automatically fills them into my calendar. Let's note that I am still able to customize the content or timing of each message. I haven't lost any control and could change anything at any time. Once I am good to go, I hit publish and those messages run without me having to think twice.
Friends, this CoSchedule review doesn't even list all all the features! I didn't talk about any team collaboration features or their new ReQue feature. I haven't had the chance to use either feature yet.
I showed CoSchedule to a fellow small business owner last week since I was writing this Coschedule review and had it top of mind. She owns a Custom Jewelry Business with a recently launched online store. I hadn’t even thought about how much CoSchedule could help her until her eyes lit up at first glance. CoSchedule helps many more small businesses than just a blogger. Any small business owner looking for a strong online presence can benefit from CoSchedule. Take a minute and launch a free trial to tour the robust features this product is offering.